Seafood MarketMaker - integrating fishery products into a national web-based marketing tool for fishermen and aquaculture producers

MarketMaker is a national, web-based marketing tool being implemented across the U.S. To help agricultural producers, fishermen, and aquaculture producers establish a web presence to connect and market their fishery products to buyers and consumers.  The tool also provides fishermen with demographic searching capabilities to conduct target research to better define their marketing efforts.  The presentation will discuss and demonstrate the evolution, use and function of the MarketMaker program and highlight how Sea Grant  helped develop and integrate the seafood and fisheries component of the program.