60-9 Sustaining Satisfaction: Learning from CSF consumers and their motivations

Thursday, September 16, 2010: 11:00 AM
403 (Convention Center)
Josh Stoll , Duke University, Durham, NC
In 2009, graduate students at Duke University’s Nicholas School of the Environment piloted Walking Fish, a North Carolina-based community-supported fishery (CSF). Using this experience as a take-off point, this presentation draws on the results of a consumer survey of Walking Fish participants and primary data gather from a series of online sources (e.g. Facebook, online forum). These data provide perspective on the nature and motivations of CSF members/consumers and contribute to thinking about ways to sustain consumers’ interest and demand for CSFs and local seafood in general.