Segmenting anglers based on their fishing behavior

A rich body of literature exists to support the concept of angler populations as a collection of heterogeneous subgroups.  Information about the number, size and desires of angler subgroups provides fisheries managers with a better understanding of the resource needs and impacts of anglers on fishery resources. 
We implemented a state-wide mail survey to collect fishing behavior and demographic information from Michigan’s licensed recreational angers.  The monthly survey collects critical information on the status and distribution of angling effort for all of Michigan’s fisheries and is a reflection of the growing need to understand angler behavior in Michigan.
We examined behavioral and demographic variables thought to be important attributes of angler subgroups including fishing frequency, fishing methods, catch disposition, waterbodies fished, and social groups most often fished with using various models and techniques.  Several statistical techniques including cluster analysis provided empirical evidence of multiple unique angler subgroups fishing in Michigan.  For example, we found older anglers, who were introduced to fishing at an older age, also exhibited consistently different fishing behaviors, fishing less frequently and less likely to practice catch and release than younger anglers.  Our results will help managers to better understand the varied angling clientele fishing in Michigan.