Get over Your Case of the Mondays: Going Viral with #Trouttuesdays to Raise Awareness of Interior Redband Trout

As far as days of the week go, Friday seems to get all the love. There are restaurants, movies, and songs dedicated to the day that work is done and the fun can begin. To be fair, Wednesdays get an honorable mention as far as days go because, after all, if you have made it through Wednesday, Friday is that much closer. And while no one loves Mondays, they at least have a reputation (and a song) and you can occasionally hear “Happy Monday” around the office, although the sincerity behind it is questionable. Then there are Tuesdays. Neither celebrated nor dreaded, the second day of the week is often overlooked in our headlong rush towards beloved Friday. But, at last, there is something great about Tuesday. With the help of our partners in conservation, we are initiating #TroutTuesday to honor an incredible species of fish – the interior redband trout – that, like Tuesdays, could use a little bit more love and a lot more celebrating. Every dog may have its day but this fish deserves a movement. This session will explore the successes and lessons learned behind the collaborative, interagency outreach that has become known as #TroutTuesday.