Was Your Communication and Outreach Effective? The Importance of Evaluating Your Efforts

From print materials and online websites to in-person meetings, there are many outlets to choose from in how to engage and reach out to stakeholders. You have determined your audience, developed your tailored message, and disseminated your outreach materials, but did your materials say what you meant them to say? We will discuss the importance of evaluation in fisheries communications and outreach materials in addition to exploring some ways to evaluate your communications to ensure stakeholders are interpreting your message in the way you envisioned.