Using Collective Impact and Creative Campaigns to Engage Audiences

Outdoor brand expert David Karstad of Frank Creative discusses a fresh approach to branding and selling nature in metropolitan regions and local communities. Using campaign examples like Our Common Ground, developed for The Intertwine Alliance, and the Tillamook-Nestucca Fish Passage Partnership for the Trout Unlimited and the U.S. Fish and Wildlife Service, David shows how organizations can join forces for greater collective impact, and do it in a way that can go toe to toe with the best brands in the market.