Is the News Release Dead? Connecting with Journalists Online and Off

The news release is not yet dead, but it is on life support. Bombarded by dozens of unsolicited news releases every day, busy journalists wear out their Delete keys. How, then, can you get your science noticed by these overworked, overpitched writers? U.S. Geological Survey public information officer Tim Merrick shares lessons learned about becoming a reliable, go-to source so that your calls are answered and your e-mails are read. Learn how to connect with journalists via social media, in person, on the phone, and through e-mail. You’ll even learn some tips for resuscitating the news release.